Created by Method Design

Client: Ridley Scott Associates / AICP

Designed as a sponsor reel to the film company, Method Design wanted a playful and dynamic play on the tools used in the industry of commercial production.

I find the use of CGI to alter human form fascinating as it can create new dynamics to how the forms react with funky dance moves! Fluidity, light/shadow and stability are challenged in the video with digital intervention.

More info (and stills): http://design.methodstudios.com/portfolio/aicp-2016-reel